10 Steps to Create a Trucking Business Plan
In his book Bounce Back: Survive and Thrive in a Business Crisis, author and long-time business broker Richard Mowrey advises: “Never operate your business without a written business plan.” If you have your own trucking business, even as an independent owner-operator, you need a business plan just like any other small business.
If you’re like many trucker entrepreneurs, you might never have created a trucking business plan or even know what goes into one. But they are vital roadmaps to the most important thing to any business: profit.
And if you need to approach lenders, investors, or partners to finance your trucking business, the first thing many of them will want to see is your business plan. Let’s look at how to create a trucking business plan.
Steps to take before writing a business plan for your trucking company
Believe it or not, your new trucking company should be an official business before you start writing a business plan. Start here:
- Register your trucking company as a business with your business name. There are several ways to register your company, including a sole proprietorship with a DBA, an LLC, a C Corp, or an S Corp. You can register in your state or another one. If you’re unsure which to choose, look to the Small Business Administration’s (SBA) online guides. Many local chapters also offer free advice.
- Get an employer identification number (EIN) from the IRS with your business name. Apply online here.
- Get a federal Department of Transportation (DOT) number. You’ll need to state where you will operate, the number of trucks you will run, and what materials you will be hauling.
- Apply for a motor vehicle carrier (MC) number here.
- File a BOC-3 with the Federal Motor Carrier Safety Administration to give you a presence in the states where you will operate.
- Get truck insurance. Talk to an agent about recommendations and requirements in your state and the states where you will be operating.
- Get your apportioned plates and set up an International Registration Plan. This will help you domestically, too, if your lane includes California.
- Set up an International Fuel Tax Agreement (IFTA) to normalize fuel taxes in every state and Canadian province.
- Get a Unified Carrier Registration by visiting UCR.gov.
This seems like a lot of steps, and it is. But it’s important to know what each step means. For example, the UCR is how you pay fees to supplement motor carrier registration, education, and safety. Be aware that annual and/or ongoing costs may be associated with each step.
Information you need to create your trucking business plan
Once you’ve registered, it’s time to research even more deeply so that you’re fully equipped to write a business plan. Educate yourself on industry basics and general business knowledge like cash flow, profit and loss (P&L), return on investment (ROI), and other standard terms. If you haven’t already, also do the following:
- Figure out what assets you have and what they are worth. Your truck may be an asset if it’s paid off. Otherwise, it might be a liability. Understand the difference between those terms.
- What will it cost to operate your business? Tally up your projected average fuel cost, miles per gallon, and miles driven. Operation and maintenance costs help you figure out where to set your rates to be profitable.
- Learn how to manage costs and project revenue (the money you will make), and expenses to determine your profit margin.
- Know the going rates in different freight lanes.
- Set up your operating procedures for different freight types and where they’ll be picked up and dropped off. These are the “logistics of the logistics business.”
- Understand spot market vs. contract market rates.
- Decide if you will add fuel surcharges to your rates, balancing the pros and cons.
All these steps are especially necessary if you will be seeking financing. Lenders will want to know how you plan to make money, as well as your backup plan if things get bumpy.
What to include in a trucking company business plan
More than just a roadmap of how to run your business, business plans show financial institutions, lenders, investors, and potential partners that you’re an excellent person to do business with. You are essentially selling them on you, your business, and why investing in you and your plan is a good idea.
According to the SBA, there are standard things to include in any plan. Here are two of the most important:
- Industry knowledge. Detail any expertise you have in the trucking industry and any area you plan to specialize in. Your investors will want to know that you are more than a driver.
Demonstrate that you have what it takes to start a trucking business. You are not only a truck driver. You are a professional, capable of running a successful trucking company, and understand what it will take to operate a business, be profitable in the trucking industry, and find business success. Make sure you outline how you will stand out from your competition. Avoid buzzwords like friendlier, faster, on-time, reliable, etc. Everyone uses those.
Simon Sinek probably says it best: “People buy from you because of why you do what you do, not because of what you do.” You likely got into trucking for a reason. Maybe there’s a passion beyond just making money. That “why” and the reason you want to run a trucking business needs to come through in everything you do and say. That will set you apart and hopefully get investors and other financial backers excited.
- General business knowledge. Your business plan should show that you know things go wrong in business and that you have a plan for them. It should demonstrate that you understand how to keep your business running, build a client base, and track expenses, profit, loss, and cash flow. It should also show that you’re financially savvy overall, with knowledge of taxes and corporate structure.
Before they invest in your company, financial backers will be investing in you and who you are. Most of all, your business plan should include you.
How to write a trucking business plan
If you’re going to include yourself in your business plan, you also need to set your strategy apart from others. Tailor it to showcase who you and your company are, what you’re doing, and how it’s different. Keep the above section in mind, but also know that it’s somewhat of a formula. Investors expect to see specific elements in a particular format and order.
The business plan you create is for investors and financial backers, but also you. Set it up in a way you understand and can refer to often. Here are the essential parts and what each one means.
This is a brief description of your company but also yourself. Why are you starting a trucking company? Showcase who you are and what sets you apart. This is your chance to make a great first impression, and you won’t get a second one. Consider hiring a professional writer or editor to help with your executive summary and give your plan a final polish once you’ve got the basics down. For best results, write this section last.
This is the “About Us” section. Here, you can go into more detail about who you are and your business experience and knowledge. Finally, reiterate what sets you apart from your competition. Sample details:
- Will you specialize in a specific freight area?
- Will you specialize in a particular region, cargo type, or logistics arm?
- Do you have a unique partnership opportunity with connections?
- Who will be working with you? Will you have other managers?
- Who will your employees be? What characteristics do they have that will make them valuable parts of your team?
Use this section to describe your ideal client and how you plan to connect to them and build a client base. This is the meat and potatoes of what your business does or will do.
If the company description is the “who” behind your business, the operational plan is the “how” and the “what.” What are the critical roles in your company? How will you handle routing and dispatch? Will you be both operating a route and running the business? Will there be other drivers?
Secondly, describe how you will use technology to keep your business profitable. For example:
- You can use load boards to find reliable brokers and money-making loads quickly and plan optimal routes for maximum profitability.
- Freight factoring helps you get paid quickly, rather than waiting for the load broker to pay. You can even apply for advances and get broker credit checks right away.
- Show that you plan to use other small business software for accounting, mileage tracking, and more. Automating your accounting process will save you both time and money.
Trucking has become a high-tech industry. It’s essential to show how you will take advantage of advanced routing and other tactics to make your business as profitable as possible. Using technology will help set your trucking company apart from your competition.
Here, include the details of the services you provide to your customers. There are two vital things in this section:
- Include the customer perspective. What problem do they have that you are solving? Maybe you’re making gas truck runs to specific areas in Idaho because they don’t have a fuel pipeline system or local refineries. Explain how that is profitable. This shows why your services are in demand.
- Breaking down your logic shows that you understand the market and profitability. Include pricing, materials you haul, and other details. If you include detailed pricing, explain why you set your pricing that way.
The trucking market is crowded. What need do you meet, and how well do you understand it? This is what you explain here. Talk about your target market, how large or small it is, who your competition is, and what your customers need that you will provide. Demonstrating a thorough understanding of your competition illustrates your ability to “beat” them.
You’ll also need to know how much of the market you can expect to gain and how you plan to get there. Include profit and loss projections and how you came to those conclusions. Finally, show that you understand government regulations and how they affect your business.
- Competitor analysis. This section is all about your competitors. Who are they? Who are their customers? What are their strengths and weaknesses? How will you fill a gap that they currently aren’t targeting as well as possible?
- Pricing and margins. What is your pricing structure? How do your prices compare to those of your competition? What margins do you need to turn a profit?
- Industry regulations. Federal and state laws can sink a trucking company if you don’t fully understand them and develop a compliance plan. Detail such regulations as Hours of Service limits, fuel emissions requirements, and the various permits and licenses you will need. Then explain how you will ensure that your company complies.
Management and personnel
Your business plan should cover your approach to hiring people if you plan to have staff or additional office help. Explain your hiring process and how you will onboard new employees. Owner-operators and carriers will have to follow the compliance standards of the shippers and brokers they work with.
Make sure you get ahead of this and understand basic industry standards, regulatory compliance, and safety records before taking on additional carriers. If you hire a non-compliant carrier or one with a less-than-stellar safety record, you could be putting your entire business at risk before it ever gets off the ground.
Hiring good, qualified drivers with solid performance records will go a long way toward helping you grow your business, so you can expand your operation to additional freight lanes. You should also have a plan for retaining them since the market is highly competitive and good drivers are in high demand.
If managing people and doing paperwork is not your strong suit, you might think about hiring management or other personnel to help you run your business. Discuss how you plan to add people in management roles as your needs grow.
Sales and marketing strategies
In a crowded market, getting noticed is the number one issue. Explain your marketing strategies. Detail how you will reach new customers and build a loyal base.
At the same time, you must explain how you will handle sales—going out and landing new customers. You can use brokers or other services, or you could hire sales personnel to call potential customers for you. Whatever your method, you need to have a sales strategy and outline it here.
How far out do you need to predict your finances? The general rule is five years. You can always adjust your plan as the industry changes, but you need to show your investors that you have a plan. This also gives you a roadmap to follow. Evaluate future opportunities based on your business plan.
For example, let’s say you want to purchase a new truck to serve a new territory, but it’s a type of truck and cargo you didn’t have in your business plan. Do you have enough of that specific experience to meet those needs realistically? Is this an opportunity or a distraction? How will it affect your finances, both short and long term?
Not all business plans include this section. But if you need money, investors or partners will want to see how much you need. Calculate this by subtracting the money you currently have from your total projected costs. List your assets and what you’re contributing to jumpstart the business. Investors like to see that you have a stake before investing their money in your venture. You can include a cash flow statement and a profit and loss statement to help present your situation.
Putting it all together
A trucking business plan is just like any other small company business plan. You need to know your industry, show that you understand it, and provide a solid financial plan for running a profitable business.
But a trucking business plan is not only for investors. It’s also a roadmap from now to where you’ll be in five years and beyond. If you need help writing your business plan, the SBA and other small business groups offer some great free resources to get you started.
When you’re ready, we’re here to be your trucking business partner. Founded in 1995, Truckstop built the internet’s first digital load board to help carriers find loads to move. Today, Truckstop is one of the largest and most trusted brands in the freight transportation industry, connecting tens of thousands of carriers and brokers with technology solutions to manage the entire freight lifecycle.
Truckstop solutions include freight matching, marketplace rates, partner screening and monitoring tools, freight tracking and visibility, transportation management systems (TMS), integrations with most major industry software partners, and complete payment solutions.
Find out how our platform gives you the visibility you need to get more done.
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