How FreightVana finds flatbed capacity with Truckstop
“Truckstop is my source for flatbed capacity.”
– Brandon Hill, Director of Operations, FreightVana
FreightVana is growing, and growth requires new carriers.
FreightVana is an asset-based brokerage founded in 2021. Brandon Hill, director of operations and a founding team member, leads the team responsible for carrier partner relationships, service, and execution.
Roughly 65% of FreightVana’s loads run on its own equipment, according to Brandon, and much of that freight moves under long-term commitments.
The rest has to be covered fast. Rising rates and tighter capacity make it harder to hold contracted rates, Brandon says, so FreightVana is shifting its core business to allow more flexibility in spot pricing. That takes new carriers in the network.
His team uses the Truckstop load board and sourcing tool to find those carriers and start relationships that last.
Load boards matter more when a network is still growing
Larger brokerages can often cover loads from the carrier networks they already have. FreightVana is still building its network, so the team needs a place to find carriers on short notice, especially for same-day and next-day freight.
As a growing and emerging broker that doesn’t necessarily have that established major network, load boards, posting sites, sourcing resources in general, are absolutely critical to find that capacity.”
For FreightVana, a load board is also a place to advertise freight and start conversations that can turn into repeat business.
Automated posting gives the team time back
Every carrier manager at FreightVana has an individual Truckstop login to work their own postings. On top of that, an API connection automatically posts the company’s available loads each day, up to 24 to 48 hours ahead.
It’s an automation that saves time and bandwidth. If you can imagine the time that it takes to post every single load that’s available manually, you’re talking hours and hours of saved time.”
That time goes to outbound calls and coverage strategy, Brandon says.
Click data turns views into conversations
FreightVana can trace inbound calls and emails back to Truckstop, so the team knows how much volume the load board brings in. Click activity adds another layer of detail.
When you see who’s engaging on a load post, that ties you directly back to the carrier that’s engaging.”
A click can mean a carrier has a truck in the area, runs the lane regularly, or is interested in the load, Brandon says. That gives the team a contact and a reason to reach out.
Lane and map data gives brokers leverage
For targeted searches, FreightVana uses Truckstop’s lane search. One search usually returns around 50 to 75 carriers, and a map view shows where each of them has been active on the load board.
Anytime that you have additional information on a carrier such as the lanes that they’re highly active in, what you see through the map or any lane information that you know that they’re interested in, you have leverage in the conversation.”
Knowing where a carrier operates also helps the team spot loads that get the carrier back home, Brandon says, and bring in carriers who actually need the freight.
Flatbed capacity and carriers that clear internal checks
FreightVana is expanding its flatbed freight, and Truckstop is the team’s first option for bringing flatbed carriers into the network. Brandon says Truckstop also reaches a population of carriers he does not find through other resources.
Fraud is a major issue across the industry, so FreightVana puts carriers through its own internal review before working with them. Brandon shared what he sees in that review.
Carriers that we find on the Truckstop network have a lower chance of having fraud related issues and generally speaking, have a higher rate of approval from our internal vetting process.”
Results reflect individual customer experience and are not a guarantee of outcomes.
A starting point for lasting carrier relationships
As FreightVana grows in flatbed and spot freight, the team uses Truckstop to find carriers, start conversations, and build the relationships that keep freight moving. The load board brings in capacity, and the sourcing tool shows the team where to look.
Want to source capacity like FreightVana? Sign up for the broker load board today.
Get helpful content delivered to your inbox.
Sign up today.
Find carriers fast, post loads automatically, and use lane and map data to build lasting carrier relationships.
.png){kind=icon}
.png){kind=icon}
