Using Data to Your Advantage

Industry veterans Kevin Rutherford and Brent Hutto dive into the world of operational data, explaining why most small carriers struggle with decisions because they lack the right information. From the psychological “trick” that automatically improves your fuel mileage to the upcoming AI revolution that promises to eliminate manual data entry, this session provides a blueprint for making logical, high-profit business moves while avoiding the “emotional traps” that lead to failure.

Key Takeaways:

• The Small Operator’s Secret Advantage: Discover how a single truck can compete with a 100-truck operation using tools that used to cost millions but are now right at your fingertips.
• Deciding Without the Drama: Most owners find it “hard” to decide when to buy a new truck or take on a major repair. See how having the right data makes these life-changing decisions surprisingly simple and stress-free.
• The “Invisible” Improvement: There is one specific metric you can track with just a pencil and paper that will start improving your business the moment you begin measuring it—even if you don’t change a single thing about your driving.
• Human-Proofing Against Fraud: With freight fraud at an all-time high, the experts explain a “human connection” strategy that provides a level of security no digital system can match.

Register for the 2026 series: Trucking Mastery: Building a Profitable Business That Lasts