Ready to take control of your trucking business?
Trucking Mastery: Building a Profitable Business That Lasts is the next evolution of the Trucking Mastery webinar series hosted by industry experts Kevin Rutherford and Brent Hutto. Designed for owner-operators and small fleet owners who have moved beyond their first year, this season focuses on turning trucking into a sustainable, long-term business — not just a job.
Each session delivers practical strategies for increasing profit margins, improving operational efficiency, navigating market cycles, strengthening broker relationships, and preparing your business for growth. Whether your goal is higher income, fewer headaches, or long-term stability, this series will provide the tools and clarity needed to master the business side of trucking.
“ Kevin Rutherford’s Certified Master Carrier (CMC) program has changed my business which pretty much changed my life. After my first CMC I made a promise to myself that I would always come back… I own two trucks and two trailers under my own authority, and I attribute all of that to the CMC.”
Webinar Series
From Survival to Strategy
Transition from day-to-day survival to intentional business ownership. Kevin and Brent break down the mindset shift required to move from “truck driver who owns a truck” to true business operator, including goal setting, planning, and decision-making frameworks used by profitable carriers.
Know Your Numbers or Lose Money
Many carriers work hard but still struggle financially because they don’t truly understand their costs. This session dives into fixed vs. variable expenses, cost-per-mile, cash flow management, and how to use real numbers — not guesswork — to make smarter business decisions.
Market Cycles & Timing the Freight
Freight markets rise and fall — successful carriers know how to adapt. Learn how to recognize market cycles, adjust strategies during slow freight periods, protect cash flow, and position your business to capitalize when the market turns in your favor.
Smart Freight Strategy
Choosing freight isn’t just about rate per mile. Kevin and Brent explain how to evaluate lanes, deadhead, reload potential, timing, and consistency to create a freight strategy that supports profitability, not burnout.
August 19, 2026, 3 PM ET
Relationships that Drive Revenue
Learn how to move beyond random spot freight by building stronger broker relationships, improving negotiation outcomes, and identifying consistent freight opportunities. This session focuses on communication, trust, and positioning yourself as a carrier brokers want to work with repeatedly.
October 21, 2026, 3 PM ET
Scaling Without Failing
Growth can destroy profitability if done too early or incorrectly. This session covers when — and when not — to add trucks, how to prepare financially, common expansion mistakes, and how to scale your operation while protecting margins and quality of life.
December 16, 2026, 3 PM ET
Loads await!
Trucker Business Resources
Carriers
How a lean 3PL uses hospitality and AI to move freight (with Xander Hassan)
A brand ships its earbuds in a box built for something twice the size. Every parcel costs a few dollars more than it should. Nobody inside the company flags it, because the packaging has always looked that way. Most providers never check the box. Xander Hassan builds his whole pitch around checking it. On a
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Carriers
Owner-operator Q2 2026 outlook: Freight volumes and rates rose, but carrier optimism cooled
Spot rates are ticking up. A load that paid $2.10 a mile over the winter is closer to $2.30 now, and the phone rings a little more often. The question for a lot of owner-operators is whether to book what is in front of them or hold out for something better paying tomorrow. Every week
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Carriers
How carriers get paid after a broker goes bankrupt
You hauled the load. The paperwork was clean and the POD went in on time. Then the broker stops answering the phone, and a few days later the news says they closed for good. Now the invoice you were counting on is sitting in a pile with everyone else’s. Broker failures picked up through the
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