Ready to take control of your trucking business?
Trucking Mastery: Building a Profitable Business That Lasts is the next evolution of the Trucking Mastery webinar series hosted by industry experts Kevin Rutherford and Brent Hutto. Designed for owner-operators and small fleet owners who have moved beyond their first year, this season focuses on turning trucking into a sustainable, long-term business — not just a job.
Each session delivers practical strategies for increasing profit margins, improving operational efficiency, navigating market cycles, strengthening broker relationships, and preparing your business for growth. Whether your goal is higher income, fewer headaches, or long-term stability, this series will provide the tools and clarity needed to master the business side of trucking.
“ Kevin Rutherford’s Certified Master Carrier (CMC) program has changed my business which pretty much changed my life. After my first CMC I made a promise to myself that I would always come back… I own two trucks and two trailers under my own authority, and I attribute all of that to the CMC.”
Webinar Series
From Survival to Strategy
Transition from day-to-day survival to intentional business ownership. Kevin and Brent break down the mindset shift required to move from “truck driver who owns a truck” to true business operator, including goal setting, planning, and decision-making frameworks used by profitable carriers.
Know Your Numbers or Lose Money
Many carriers work hard but still struggle financially because they don’t truly understand their costs. This session dives into fixed vs. variable expenses, cost-per-mile, cash flow management, and how to use real numbers — not guesswork — to make smarter business decisions.
Market Cycles & Timing the Freight
Freight markets rise and fall — successful carriers know how to adapt. Learn how to recognize market cycles, adjust strategies during slow freight periods, protect cash flow, and position your business to capitalize when the market turns in your favor.
Smart Freight Strategy
Choosing freight isn’t just about rate per mile. Kevin and Brent explain how to evaluate lanes, deadhead, reload potential, timing, and consistency to create a freight strategy that supports profitability, not burnout.
Relationships that Drive Revenue
Learn how to move beyond random spot freight by building stronger broker relationships, improving negotiation outcomes, and identifying consistent freight opportunities. This session focuses on communication, trust, and positioning yourself as a carrier brokers want to work with repeatedly.
October 21, 2026, 3 PM ET
Scaling Without Failing
Growth can destroy profitability if done too early or incorrectly. This session covers when — and when not — to add trucks, how to prepare financially, common expansion mistakes, and how to scale your operation while protecting margins and quality of life.
December 16, 2026, 3 PM ET
Loads await!
Trucker Business Resources
Carriers
5 ways to book loads faster with the Reefer Load Board
A reefer trailer sits hooked up and empty. A driver scrolls through a load board carrying every equipment type, sorting past freight that does not fit reefer equipment. Half the postings look right until the details load, and equipment terms are not always clear from the search results themselves. That guessing work adds up over
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Carriers
Dry van vs. reefer: which is best?
Choosing your trailer sets your rates, your loads, and your costs for years. The right answer depends on your lanes, your cargo, and how much equipment you want to manage. Run a dry van and you get the lowest cost of entry and the widest pool of freight. Run a reefer and you can charge
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Carriers
Produce season by state: a carrier’s guide to timing and planning
The carriers making the most money during produce season are not the ones scrambling to find loads after the rush starts. They already know where to be and when to show up. Without knowing when and where volume spikes, you’re reacting instead of planning. High-rate loads go to carriers who got there first and positioned
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