How to Choose Profitable Freight

This session moves beyond basic load-board searching to teach you how to analyze market supply and demand, leverage your personal uniqueness to beat mega-carriers, and build a “human-proof” system that puts your revenue on autopilot.

Key Takeaways

• The 90/9/1 Rule of Success: Discover the specific financial “net number” that separates the elite 1% of owners from the 90% who are perpetually struggling—and learn the contrarian steps needed to switch groups.
• Navigating “The Dip”: Using principles from Seth Godin, the experts identify a critical phase in business where most owners get stuck and “slump.” Learn the one question that tells you whether to push through or pivot to a new trailer type.
• Beating Mega-Carriers with “Uniqueness”: Find out how a single-truck operation can provide a type of value that Tiffany’s-level customers will pay a premium for, even when the rest of the market is fighting over “cheap” freight.

Register for the 2026 series: Trucking Mastery: Building a Profitable Business That Lasts