Pathway to Independence: Becoming Your Own Boss

This webinar provides a strategic roadmap for drivers transitioning from company employees to independent truck owners, focusing on moving beyond mere survival to building a long-term, profitable business. By shifting focus from “driving” to “business mastery,” the session highlights the hidden pitfalls that cause most new owners to fail in their first year.

Key Takeaways:

• Mastering the Owner Mindset: The experts explain why most new owners fail by continuing to act like employees. Do you know the single most important definition of a “customer” that changes how you approach every load?
• The Success Probability Index (SPY): Discover the two specific numbers Kevin Rutherford uses to predict your odds of succeeding or going bankrupt before you even launch your business.
• Surviving “Business Killers”: Learn about the two primary crises that bankrupt most operations and the specific type of emergency fund needed to weather them.
• The “1% Strategy” for Finding Freight: Move beyond standard load board searches with a simple “hack” for building broker relationships that puts you ahead of 99% of your competition.

Register for the 2026 series: Trucking Mastery: Building a Profitable Business That Lasts