Join industry leader Kevin Rutherford, CEO of Let's Truck, alongside Truckstop's Chief Relationship Officer Brent Hutto, for an exclusive free course series designed with owner-operators and small fleet owners in mind.
In Trucking Mastery: Navigating The Road to Success, Kevin Rutherford shares insights based on his years of industry experience to help you build and sustain a profitable business. Whether you're just getting started in trucking or refining your long-term strategy, each session covers an essential topic that will help you withstand market cycles. This free course series will equip you with the tools and knowledge to master the road ahead.
“ Kevin Rutherford's Certified Master Carrier (CMC) program has changed my business which pretty much changed my life. After my first CMC I made a promise to myself that I would always come back... I own two trucks and two trailers under my own authority, and I attribute all of that to the CMC.”
Understanding the trucking industry's current landscape can help you position your business for long-term success. In this session, Kevin Rutherford breaks down current market trends, key industry drivers, and actionable steps to increase your business opportunities.
Join industry expert Kevin Rutherford, CEO of Let's Truck, in this free webinar where he'll share actionable insights to help you launch and manage a successful trucking business. Learn how to get started, run it efficiently, and take control of your finances from day one. Don't miss this chance to gain the knowledge you need to succeed in the industry.
January 15, 2025, 3 PM ET
The first year in trucking can be challenging. Learn how to manage your finances, avoid common pitfalls, and set up a solid foundation for your trucking business. Kevin Rutherford will share strategies to help you not only survive but thrive during this critical time.
March 19, 2025, 3 PM ET
If used strategically, data can help fuel your business's success. In this session, discover how to make smarter decisions using data and technology. Kevin Rutherford will guide you through leveraging key metrics to optimize your operations, boost profitability, and protect your valuable information. You'll also learn essential cybersecurity practices tailored for small carriers to keep your business safe against cyber threats while building a data-focused strategies.
May 21, 2025, 3 PM ET
Not all freight is created equal. Learn how to identify and select loads that align with your business goals. Kevin Rutherford will provide actionable advice on evaluating freight options, understanding market conditions, and building a strategy that keeps your business profitable.
July 16, 2025, 3 PM ET
Strong broker relationships can help increase your success. In this session, explore how to build lasting partnerships that bring value to your operations. Kevin Rutherford will share tips on negotiating better rates, ensuring a steady flow of profitable loads, and the benefits of collaborating with brokers.
September 17, 2025, 3 PM ET
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