Innovation Starts with Identity: Why We’re Bringing Back Truckstop.com

Authored by: Scott Moscrip, Interim CEO, Founder

Truckstop’s path to success has included stubbing our toes, banging our knees, and hitting our foreheads more times than I can even count. It’s also included getting back up, putting one foot in front of the other, and moving forward with humility and the conviction that as long as we’re doing what’s right for our customers, we’re going to be OK.

That’s because being true to your core principles always makes things faster, easier, and safer. Think of riding a bike: when your eyes are on where you want to go and you’re pedaling in that direction, riding is pretty easy, balance happens almost automatically. But focusing anywhere else slows you down, makes balancing harder, and creates more risk.

It’s time for Truckstop to get back to our roots. Our brand has always been known for innovating on behalf of carriers and brokers, because that’s when we’ve always been at our best. So we’re refocusing our efforts on building ways to take friction out of the spot market for you, our customers.

In fact, we’ve already started: last week, we launched a feature that will allow carriers see load and broker factorability. Almost immediately, one customer wrote in to say, “This is one of the best feature(s) you have implemented.” I’m excited at how quickly our team is already innovating new products for our customers.

I know that actions speak louder than words, which is why I’ve also decided to bring back our previous name, truckstop.com, and our previous logo of the truck. You may have seen “truckstop.com” rolled out on our site this morning, along with a version of our waypoint that boasts cab roof lights and “M” grill. Over the weeks and months ahead, you’ll see these rolled out across all our platforms.

This is my way of honoring the customers we serve and keeping us humble as we move forward. Years ago, I said in an interview, “I envision the future of Truckstop continuing on the path that it’s on: Being customer-focused and helping the customers to make more money, helping the customers to have better jobs, and helping the customers to find joy in the work that they do.” That’s as true today as ever.

Thank you for sharing this journey with us. We are excited to be working with you, our customers, and to find new innovative ways to help you do your work faster and easier. You’re the reason we do what we do, and I can’t wait to share what we’ve got in store!