From Reactive to Predictive: How Smarter Maintenance Keeps Trucks Earning
[00:00:00] Trent Broberg: I continue to say it’s not a driver shortage. It’s a utilization shortage. While they can drive eleven hours a day, the utility on trucks is typically sitting somewhere around seven and a half hours utilized. That is a massively underutilized workforce.
[00:00:15] Todd Waldron: Welcome to today’s episode of Behind the Freight. On today’s episode, we’re joined with Trent Broberg, CEO of Fullbay and former COO of Truckstop. Trent has spent more than two decades leading logistics, transportation, and SaaS, helping companies scale and rethink how the industry operates.
At Fullbay, he’s now focused on modernizing fleet maintenance, bringing technology and AI into heavy-duty repair to help fleets run more efficiently, reduce downtime, and ultimately improve profitability.
Today, we’re gonna talk about why maintenance is one of the most overlooked drivers of success in trucking, how fleets should be thinking about uptime, and where AI is starting to change the game. Welcome to the show, Trent.
[00:00:57] Trent Broberg: Yeah. Thanks for having me, Todd.
[00:00:58] Todd Waldron: I’ve heard so much about you from this guy. Whenever the name Trent Broberg is brought up, you can expect a five-minute tangent of how awesome you are from Mr. John. So you guys must go way back.
[00:01:10] John Howland: Yeah. So the management training program back at Swift in 2004, Trent went through class number one. I went through class number two shortly after him.
[00:01:19] Todd Waldron: So you thought the classes would have improved with the, I’m gonna see. Not worse.
[00:01:24] Trent Broberg: Big downgrade. I promise you it was an improvement.
[00:01:27] John Howland: But, yeah, Trent and I have worked together for, I’d say, twenty-three of the twenty-four years that I’ve been in this industry. So I’ve seen Trent go through an entire professional transformation from going through that management training program into marketing, then into FP&A, then the VP of marketing at Swift.
Then he went to DB Schenker to learn the German side of the automotive/logistics world, then to Truckstop. Well, before Truckstop was Real Time Freight, general manager at Real Time Freight, where I was his sales guy at Real Time Freight, then to Truckstop. And now, then ACERTUS, now here, and I’m back at Truckstop. So, man, I’m trying to think of any appropriate stories about you, Trent, but I gotta keep this PC.
But we have a lot of history, and it’s a good mentor for me throughout my professional career. So I appreciate everything you’ve done for me.
[00:02:14] Trent Broberg: I appreciate that. Likewise, back at you, maturation through the process of just leadership, right, and just growing. And John’s one of the best in commercial that I know, and he continues to be. And a little-known fact is we’re the only people that I’m aware of, when we had Real Time Freight, we were playing basketball in the office, and we got the cops called on us . So that happened one time.
[00:02:38] John Howland: And by basketball, it was the ones that stick on the door. The basketball’s that big. A fun fact as well real quick. I hired a guy to be part of our customer service team, and his first day of work, he wrestled at Arizona State. I knew him because I wrestled at Arizona State as well, but he was, like, six years behind me.
And I was joking with him, trying to make him feel comfortable on his first day of work, and I told him, “Put your toe on the line.” Joking.
The dude, who by the way is probably a hundred pounds more than me, gets out of his chair, picks me up, and literally suplexes me on, we’re on the 3rd floor of this building. The whole place rumbled. Trent runs out of his office. Right when I thought I was the alpha in that office, dude, I got manhandled, and I was cuckolded, dude. He was gonna dare,
[00:03:23] Todd Waldron: I wanna shake that guy’s hand.
[00:03:25] Trent Broberg: Yeah. Jake Cranford, if you’re out there watching. Yeah. Mr. Cranford. Yeah.
[00:03:29] John Howland: Just manhandled.
[00:03:31] Todd Waldron: That’s awesome. So for people that don’t know, your listeners for the first time, how do you describe what you do in the trucking industry?
[00:03:36] Trent Broberg: Fullbay, we help build the software that keeps the trucks running on the road. So Fullbay focuses on heavy-duty repair. The largest in the space, did about 6.5 billion through the platform last year.
We service about 5,000 heavy-duty repair shops. So we’re talking about keeping the wheels turning and earning out on the road. Our customers are doing that for your customers, mutual customers here. So great to be here.
[00:04:02] John Howland: Yeah. And I know this answer, but for those that are listening and watching, you probably don’t know. But what originally, back in 2004, really brought you into this industry to start?
[00:04:14] Trent Broberg: Yeah. It’s actually a funny story. I’ve done a lot of speaking engagements on stage, and I had a gentleman who actually works for Truckstop today, Paul Malone, who I’ve also worked with at many companies and for many years and friends of friends.
I happened to be next to Jerry Moyes, who was the owner at Swift Transportation at the time, and we got to know each other. And he said, “Trent, what are you gonna do when you graduate?”
I had been going to Arizona State for my undergrad. And I said, “Yeah. Forks up.” And I said, “Jerry, I don’t know. I’ve been going to Arizona State for four years.” And he said, “Why don’t you come work for me on Monday?”
And low and behold, I showed up in dress clothes on Monday, and unfortunately or fortunately, good learning, Kirby put me out in a truck, and I slept in a truck for a week with no toiletries, change of clothes, or sleeping bags or pillows or anything like that.
The chain smoker, wasn’t he? Yeah. Yeah. Larry Clement. If you’re out there watching, I remember you. And I appreciate it, and it was a good indoctrination to the industry.
[00:05:09] Todd Waldron: That’s awesome. Yeah. Yeah. That throw in, just get thrown right into the wall.
[00:05:12] Trent Broberg: Right into the walls.
[00:05:13] Todd Waldron: Yeah. I love that. So you’ve led across multiple sectors. And so was there a moment that you’d say, like, in your career that really shaped how you think about operational efficiency or think about the industry?
[00:05:24] Trent Broberg: I had a big eye-opening experience when I was running trucks at Swift Transportation and then transitioning throughout the career over to Truckstop.com. And what’s always stuck with me is the driver utility. I have a soft place because I started with drivers. I started managing drivers and working with drivers.
And the average driving hours of a logbook used today versus when I started almost twenty-five years ago is not materially different. And while they can drive eleven hours a day, the utility on trucks is typically sitting somewhere around seven and a half hours utilized.
And that is a massively underutilized workforce, and I continue to say it’s not a driver shortage, it’s a utilization shortage. And there’s a lot that goes behind that, but that operating efficiency to get a driver to 7.6 hours of their logbook, eight hours, is a massive undertaking, but can provide a lot of great operating efficiencies in business.
[00:06:17] Todd Waldron: That’s something I’ve seen in my seventeen years in the industry, running a fleet, running a brokerage, and I got a lot of experience on the maintenance side of things running a fleet. But then there’s also the shippers, the receivers, the customers, the contacts, the appointment schedulers.
There’s so many different things and pressures that are all competing against the driver’s time and what they’re doing. And so it’s just fascinating that there’s a lot of opportunities across the board to improve that time and also to balance the fact that all these different players have different motivations and different things.
And, unfortunately, you see that weight trickle down onto the driver, and there’s so much that they can’t control.
And so I’ve always been fascinated by the maintenance and mechanic side of things and how there’s certain things you can do to prevent or to minimize that one area that can be another trigger of disrupting that time. Right?
[00:07:15] Trent Broberg: Well, if things don’t work out for you at Truckstop, Fullbay, maintenance side of things, we’re ready for it.
[00:07:21] John Howland: So I know you guys are shaking and moving over here at Fullbay for sure. There’s been an acquisition that was just announced, which is huge. If you could tell the audience here who it is you guys acquired and how they’re gonna really even elevate you guys to an even higher level than what you guys are at today.
[00:07:36] Trent Broberg: I’ve been here for five months. We looked across the landscape of who’s doing predictive and preventative maintenance the best. Right? When you think about, there’s a lot of PM services out there, and we’ll probably get into that later on and how important PM services are for a fleet and how underutilized PM services are.
But on the predictive side, there’s a lot of characters out there that are saying that you can do predictive maintenance, but the reality is you don’t have the data behind it to really execute in a predictive manner.
Fullbay is in a unique position where we’ve got the data, but we didn’t have the AI model, the headless solution, or the AI modeling to do that. So we looked across the landscape, found a company called Pitstop, founder named Shiva, who built a fantastic solution out there for fleets and predictive maintenance.
Like I said, we looked at a lot of the alternatives out there and really landed on them and have been working alongside ever since. So we’re already integrated. We’ll be launching some integrated products here soon and moving pretty quick, and just excited to have Shiva and his team as part of the Fullbay family.
[00:08:33] Todd Waldron: Yeah. That’s awesome. Yeah.
[00:08:34] John Howland: Real quick to piggyback on that. So what do you see Fullbay evolving into? Let’s just say, what’s your six-month to five-year strategy with them, and what do you see that acquisition actually doing to Fullbay?
[00:08:47] Trent Broberg: Yeah. There’s a lot behind that. But I think from a vision perspective, you’ve got a very disconnected, and, Todd, you mentioned this, a very disconnected environment and marketplace out there in the space. So you’ve got carriers. You have drivers. You have assets. You have fleets.
You have the shops, the repairs. You have the shipper side of things. You’re a very disconnected system. It’s been disconnected my entire career. It will continue to be disconnected.
There’ll be a lot of opportunity for connectivity. But when I look at the vision of Fullbay, it’s really about pulling and supporting getting the trucks back on the road in various different connected avenues.
So the Fullbay platform itself, as we think about the vision of pulling in sensor information, pulling in real-time data, interpreting the data with our past historical data, leveraging AI models to then push that, understand red, green, yellow on the trucks. You know? Green, we’ll keep going. Yellow, let’s schedule some. Red, pull it off the road kinda mentality.
Very pragmatic. Take that. And then with our datasets, understanding who’s got availability, who’s got the tooling, who’s got the knowledge, technicians available, how do we schedule that.
And most importantly in the space is who’s got the parts and what’s the lead time on parts. So we can get those trucks in and out quicker and the assets. It’s not just trucks out there. When you think about off-highway, you think about yellow iron and ag. There’s just a lot to the space, but if you think about that connective workflow there, it really helps.
Once again, back to that driver, they’re not sitting at a motel or just waiting on a truck with no knowledge around when it’s gonna be ready.
[00:10:24] John Howland: Game changer.
[00:10:24] Todd Waldron: Absolutely. One of the things that’s been evolving in the transportation industry is profit, and there’s many trucking companies that don’t experience said profit.
But from a maintenance perspective, why is fleet maintenance often overlooked as a driver of profitability? And then also, like, how should carriers think about then the downtime in terms of the real cost to their business? It’s kind of a two-parter.
[00:10:47] Trent Broberg: It’s a great question because there’s a lot of hidden costs behind that and operating activity behind that and operating profits behind that. So a simple way to think about this and the way that I’ve run fleets and talked to fleets in the past is just think about what your revenue generation per asset is. Right? Not the fleet, but per truck, and each truck is different. Right?
That doesn’t get into even the profitability. A lot of people are not managing the cost structures per asset. They’re usually typically managing the P&L structure at the fleet level, which is really interesting. But understanding which assets are profitable or not, that’s important.
But just think about the downtime associated to lost revenue. Right? If you’re making $800 per day on a truck or more, it could be $1,600 a day per truck, and your downtime is three days, it exacerbates the problem.
That’s outside of now you’re having to tow it or you’re having to transload it. Did you have tow costs, tow fees? So it’s really about understanding how do we get back upstream instead of a reactive component, which that’s kind of all of that is reactive. If you’ve got a tow, it’s likely a reactive position, right, versus getting into that PM service like I mentioned earlier.
Right? It’s just like we do on our vehicles, changing oils every five or 10,000 miles and just trying to get ahead of things before they happen. So when you think about profitability, it’s really getting in, making the investments upstream into the PM services and getting into predictive solutions that can help you avoid the reactive nature down there. It’s pretty basic, but it’s not followed holistically.
Most fleets are not managing costs and managing that PM service at an asset level.
[00:12:22] Todd Waldron: See a lot of fleets ebb and flow with the market and their behaviors?
[00:12:25] Trent Broberg: Yeah. Sure. It’s opportunistic. So fleets, for example, right now, if you’ve got an open deck, you’re looking at opportunities for rates that are pretty high. You know, if you look at Truckstop’s rate data, flatbed rates are doing pretty well right now, so you’re in an opportunistic place.
So you’re wanting to get those trucks in and out of shops even quicker. Right? And that could be at a cost. Right? But get those trucks in and out. I gotta get them moving because the opportunity right now to make higher margins is there.
[00:12:50] John Howland: For a smaller fleet owner-operator, what do you think the first step for them and what they should do to put a maintenance strategy together?
[00:12:59] Trent Broberg: Well, I think first and foremost, leveraging any type of data collection. It could be an Excel spreadsheet. That’s fine. Right? There are plenty of tools out there, Fullbay being one of them, but plenty of other tools out there. But you can simply just track your expenses per asset. Right? Just understand what your operating costs are per asset because they’re not all created equal.
Right? We all know that. Even within the same brand, there’s a lot of bespoke powertrains out there and things that create different P&L structures or ultimately different cost-benefit structures for each asset.
So that’s kinda where I lean first. It’s just understanding what you got and how you’re managing to what you have today. As you can tell, I’m pretty pragmatic with solutions.
I think we overthink things frequently, and it’s that 80% mentality and go. You’ll never solve for everything . You’ll never solve for all the fringe cases. Get to 80% and start there.
[00:13:49] Todd Waldron: What role do you see relationships playing in the maintenance world? And so I think back to when I was running a few carriers, and we created the vision statement essentially to create an enjoyable experience in transportation.
And my director of my shop, my maintenance shop said, “But their trucks are broken down when they come to me. How is that supposed to be enjoyable?” And I said, “Well, wait a minute. If you ask every one of these drivers a shop or a place, where would they take their truck if it was broken?
If they could choose, they’d have one to pick because they were treated fairly. They were respected. The cost was accurate. So it’s not comparable to sipping piña coladas on the beach. It’s about in the circumstances that I am creating the enjoyable experience. And so I correlate that to the industry and the focus on drivers and treating drivers with respect.
How have you seen that kind of evolve or play a role on the maintenance side of things and whether you’ve seen people be successful and or how it’s impacted drivers’ behavior and also that dynamic?
[00:14:49] Trent Broberg: I think it’s really all around predictability. So transportation logistics is really around predictability and less around the urgency to get things done.
And if you know it’s gonna take two days to get a truck in and out because we’re waiting on parts or we’re waiting on some issue within the truck, that’s typically okay because I know. It’s when two days have gone and I don’t hear back. And no news is the worst news. Bad news is better than no news.
[00:15:16] Todd Waldron: Bad news sounds better early.
[00:15:17] Trent Broberg: Yeah. As bad news sounds better early. And I think that’s the starting point at which you create a relationship in repair. I think that is just the predictability because then you can make decisions.
Do I now pull a truck? Do I now pull a trailer off the fence? Do I need to go and look at, now we gotta start thinking about divesting this asset or I can make decisions, but when I don’t have any data, that’s when you’re left in peril.
So I think that’s the primary focus, which in everything, it’s communication. Right? Internally, externally, easy to say, very hard to execute. Pragmatic, but very hard to execute.
[00:15:55] John Howland: Yeah. So you’ve mentioned AI a few different times here throughout the intro and since we’ve been talking, but I’m curious. What does AI-driven maintenance look like?
[00:16:07] Trent Broberg: From day one when I joined Fullbay, the idea was we’re gonna transition this company to be AI-first and AI-native. We’re doing that with our products now.
We have AI products in market. Just like everybody, we’re moving forward on AI development, and the fastest way for you all to adopt AI is likely in your back office or in your customer support solutions. So all of that is wrapped in, uh, John. It’s really how do we support our customers with AI?
How do we meet them where they’re at? How do we provide them with solutions? That’s all pretty clear. When you get over into the product or the Fullbay platform side of things, it’s really about leveraging ten years of data, leveraging, like I mentioned, 5,000 shops and 6.5 billion dollars in service to the platform last year alone. How do we leverage that to help drive value for our customer?
And while it does help directly our shops and workforce automation and technician efficiencies and serving them the right data at the right time and translation services and things like that to make it just easier. A technician has a very hard job to do just like drivers. Very similar. Very hard. And because they’re searching for parts, they’re trying to write service orders.
They’re doing things that take them away from revenue-generating opportunities. So that’s where I go first usually, John, is how do we help those technicians in driving revenue-generating opportunities? Just like a driver. It’s no different. A driver wants to be out on the road, wheels turning and earning.
A technician wants to be turning a wrench, maybe not a tire, but it’s the same mentality. It’s the same thought process from Fullbay that you would have with carriers.
[00:17:43] Todd Waldron: Absolutely. What’s one thing you think is overhyped right now when it comes to using AI in trucking?
[00:17:48] Trent Broberg: I actually don’t think anything is overhyped in AI. I think, generally speaking, for the last twelve years, you had autonomous trucks, and that’s definitely an AI-first kinda mentality.
I think we’re so far off from that with infrastructure and regulations and things like that that that will continue to be my answer, which has been my answer for probably ten years.
But I don’t think that there is a single thing that’s overhyped in AI. If you really get into it and you start learning about it, it fundamentally changes who we are and how we do business. Not just at Fullbay, generally.
[00:18:21] John Howland: And by the way, side note, Trent’s 11-year-old is using AI and building out programs on computer. I’ve seen some of it. I’m like, dude ,
[00:18:29] Todd Waldron: That’s awesome.
[00:18:30] John Howland: Yeah. So Trent’s a big fan of it.
[00:18:32] Trent Broberg: It’s a great leadership principle in being AI-first. Those of you that have kids out there that are younger than 11, nine, somewhere in that range, they are AI-native. They don’t go to Google. They go to ChatGPT.
They go to Claude first to find answers. It’s a completely different thought process. Right? And I know we’re all doing that to some extent as well, but they only know that. So think about that in the workforce and when you’re hiring younger talent, things like that.
[00:18:59] Todd Waldron: What about metaverse? That overhyped? Yeah. You think we’re all gonna be like, will we do this in the future of meta overhyped?
[00:19:04] Trent Broberg: Yeah. I think there are some, like, properties sold for $2,000,000 or something on there. Yeah. Right up there with NFTs, that didn’t go well. But ,
[00:19:13] John Howland: With the AI chat right now, I mean, how do you see AI really driving your business, driving maintenance really over the next three to five years?
[00:19:22] Trent Broberg: Yeah. I think the primary is really in the predictive side. It’s the reason why we went out there and acquired Pitstop, and we’ll continue to look at other opportunities whether it be build or buy scenarios to drive predictability.
Because if we can keep those trucks on the road, it’s when you have a breakdown on the side of the road, something went wrong upstream. Right? Now I get that you’ll never be 100% because you have things, blowouts and such, and unforeseen circumstances on the side of the road.
But generally speaking, if you’re broken down on the side of the road, that could have been prevented upstream. Right? You think about sensor technologies. You think about understanding what those sensors are doing.
There’s some companies out there that are doing some really neat stuff even at Fullbay and outside of Fullbay that are understanding tire pressure monitoring, that are understanding soot levels, something that we’re playing with and understanding what happens with soot levels and the sensors, and how do you correlate that to when you need to service trucks and bring them in.
So there’s a lot, I think, really, that will push heavy into that space.
[00:20:21] Todd Waldron: Is there a big on-ramp for getting different sensors into the equipment? Are you seeing that be the common, you know, if you buy any pieces of equipment, are they equipped today, or is that still a process to reap the benefits of those sensors?
Are fleets or drivers still having to start to decide which sensors to even implement, or does that play a role in their procurement of certain components of their equipment?
[00:20:44] Trent Broberg: Great question. I think once again going back to the pragmatic nature, you can get an infinite amount of data off of trucks these days. Now it’s challenging to some extent to get them off of heavy-duty trucks, right to repair and things like that. And oftentimes, you gotta hook it up direct to a diagnostic solution, which there’s many out there today.
But I take a step back and say, okay. Well, what’s the one thing I can do? And the best place to get that today for just the basics, and once again, that 80% and go, is your telematics solution.
Telematics, once the ELD mandate went in and telematics would continue to evolve, you’ve got major players. There was consolidation that happened. You’ve got massive integration systems to these. That gets you a great starting point for sensor information and getting to some causation there.
[00:21:27] Todd Waldron: Yeah. It’s been quite the evolution. So I grew up in produce transportation as a broker hauling freight off the West Coast, and I remember the Temptales that we’d put on the back of the reefer trailers, and they’d be this printout of incredibly hard to read little graph that you could see in.
We went through the same thing at Swift. And now you look at today, the amount of information in real-time data that you can get from that. And as you expand into the rest of the equipment, it’s been fascinating to watch for sure. Yeah.
[00:21:55] Trent Broberg: There’s a lot you can glean off of just fundamental basic information. Right? And like I said, most fleets aren’t doing anything. So what’s the one thing that can get you, you know, a step forward in the predictive perspective?
[00:22:06] Todd Waldron: Yeah.
[00:22:07] John Howland: Yeah. Lightning round. Ready? Oh, yeah. It’s my favorite part. No cheating. If you were to say that any animal could jump behind and start driving one of these trucks around, which animal would be the best driver and why?
[00:22:17] Trent Broberg: Heavy duty, class eight, we’ll talk about here, not race car drivers. An elephant, I think because they’ve got a memory. They remember the routes. They remember relationships. They could back into any space possible, probably. Touche. Right? Right? I think that’s probably, uh, that’s probably a good answer.
[00:22:39] Todd Waldron: The elephant jumps to the top of the leaderboard,
[00:22:42] Trent Broberg: I know.
[00:22:43] Todd Waldron: In our series thus far.
[00:22:45] John Howland: Yeah. I will say too, I’ve seen YouTube videos of how protective they are as well, which is another good thing. They’re very relationship-driven. They take care of their kids when there’s, I think there was an earthquake, and they’re all surrounding the babies. Just good people. Oh, yeah.
[00:22:57] Trent Broberg: There you go.
[00:22:58] Todd Waldron: Finish this sentence. The freight industry will be meaningfully better when,
[00:23:02] Trent Broberg: We understand that connectivity to help fundamentally the drivers in the industry is paramount to success. So it’s a disconnected space, but I think the more that we can work together to get that driver utility and asset utility up, the more everyone wins. A lot of people have competing priorities, and they’re within their own walls.
[00:23:24] John Howland: I think I know this answer, but I’m actually really curious to ask because maybe I don’t. But if you weren’t in the SaaS world, logistics, technology, what would you be doing?
[00:23:35] Trent Broberg: I have a, you probably know this because our kids play. I have a passion for coaching. I love helping people at all ages better themselves. And that could be, you know, I have a big passion for physical fitness. It doesn’t have to be just sports. I love helping people help themselves get better.
[00:23:55] Todd Waldron: Favorite sport to coach?
[00:23:56] Trent Broberg: Currently, football right now. Although football’s fun. Football, Colin plays for 11 and 9-year-olds in football, is the most stressful thing I do all week.
[00:24:07] John Howland: Yes. Yeah.
[00:24:08] Trent Broberg: That beats the stress that Fullbay puts on me. Yep.
[00:24:10] Todd Waldron: My son plays lacrosse. He’s in eighth grade and just made varsity. So he’s varsity part-time and JV part-time, and so that’s, like, incredible stress watching that advancement into the age group on so many levels.
[00:24:22] John Howland: It’s hard to try to be very careful with an eight, nine-year-old when they think they’re as good as Tom Brady, but, really, they can’t even hold a football. Right?
[00:24:29] Trent Broberg: So you, they’re like, let me be quarterback. I can make this right. You’re like ,
[00:24:32] John Howland: Well, how about you just,
[00:24:33] Trent Broberg: It is no different leading within an organization than leading kids. Mhmm. And your primary function is to instill confidence in people, to instill confidence in kids, and to instill confidence in the team members at Fullbay and at Truckstop.
[00:24:47] Todd Waldron: Yep.
[00:24:47] Trent Broberg: That fundamentally is why we’re here, to do good work.
[00:24:51] Todd Waldron: That’s awesome.
[00:24:51] John Howland: I thought your answer was gonna be something around cars, though. Trent’s a big car guy.
[00:24:55] Trent Broberg: Yeah. I do a lot of cars. Working in the shop, honestly. I love turning a wrench on, I like cars of character or older muscle cars.
[00:25:01] John Howland: Got a couple lifts in his garage today where he’s got some toys he’s messing up .
[00:25:04] Todd Waldron: Besides you, who’s someone in the trucking industry doing great work that people should follow or learn from?
[00:25:11] Trent Broberg: Great question. That answer would have never been me. First and foremost, I think there are a lot of folks in this space, not naming specifically, but that are operators in logistics that are fundamentally changing how we do work from the inside out because they are AI-native.
They are first. So find the operators within your business or other businesses that are true operators in the business so they know the business better than I would, better than any of us would, but here at this table, that are also literate in how they solve and bridge the gap between that operating and really the technology world today.
And I think that is a very unique skill set and a very unique person. And to name some names, I think Scott Moscrip, he’s back, you know, with Truckstop.
You know, I’ve worked a lot alongside him for a decade, been friends for a decade and a half or more, and he fundamentally has the same mindset where it’s driver first. How do I help the driver? And in turn, that will come back and pay benefits for everybody. I can name a ton of people that have an influence.
Jerry Moyes, big influence on me in my career early on and many others throughout my journey. It’s been a fun one.
[00:26:23] Todd Waldron: That’s awesome. Well, first, thank you for letting us use this beautiful studio here at Fullbay. Awesome. Yeah. This is amazing. So we appreciate you letting us camp out here. Appreciate your time sitting down with us. It’s been a pleasure for sure.
[00:26:36] John Howland: A treat. Yeah. Yeah. For sure.
[00:26:38] Trent Broberg: Yeah. Always welcome. You know, our goal, we have mutual customers. Our goal is to help those drivers get back on the road, get what they need. And, really, you know, the way that we look at technicians is the same way you look at drivers, is how do we help them do their jobs, or we help them get the revenue. And by partnering with folks like Truckstop, we can definitely accomplish that.
[00:26:57] John Howland: How do people get a hold of you if they wanna start or learn more about Fullbay?
[00:27:01] Trent Broberg: Fullbay.com, that’s your best place to go to. Feel free to call us, email us, text message. You’ve got the omnichannel solutions there. You’ll get some AI chat in there, but you can get direct to us as well for sure.
[00:27:12] Todd Waldron: That’s awesome.
[00:27:12] John Howland: Yeah. Thanks, Trent. Appreciate it.
[00:27:14] Trent Broberg: Thanks, guys. Thanks for being here. Take care.
[00:27:15] Todd Waldron: If today’s episode helped you think differently about your operation, share it with someone in your network who needs to hear it.
[00:27:22] John Howland: And if you’re looking for tools to help keep your truck rolling from finding quality loads, getting paid quicker, well, Truckstop.com is here to help.
[00:27:30] Todd Waldron: Go visit Truckstop.com to explore the load board, rate insights, and risk management solutions built specifically for carriers and brokers.
[00:27:40] John Howland: Thanks for listening to us at Behind the Freight. [00:27:43] Todd Waldron: Until next time, keep the wheels turning and the bad loads burning.
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