Award-winning technology and product executive Jeff Allen joins

Jeff Allen - Chief Technology Officer

Jeff Allen joins as Chief Technology Officer.

NEW PLYMOUTH, ID –, leader in transportation technology and freight matching solutions, announced that Jeff Allen has joined the team as Chief Technology Officer. Jeff has more than 25 years of experience bringing consumer technology products and programs to market. He’ll use his extensive experience to help further develop the software solutions currently available in the transportation industry.

“We are very fortunate to have Jeff Allen joining The knowledge and experience he has bringing popular tech products to market will help us continue our mission to reimagine the transporting of freight,” said Paris Cole, CEO of “We were the first load board on the internet, and talents like Jeff help us continue building upon our reputation as a leader.”

Jeff brings an impressive record of designing, developing, and commercializing world-famous digital platforms and services. At Microsoft, he led the team of developers that built the first version of Xbox Live in 2001, later winning an Emmy for Outstanding Technical Achievement with the Xbox Live 360 team in 2005. He then joined WMS Gaming where he launched WMS’ Connected Entertainment strategy and technology platforms. He went on to Redbox as the SVP of Technical Delivery and led all Development, QA, and BI teams delivering software and services in the U.S. and Canada.

“I am passionate about bringing teams together to create and support products that connect with people and drive engagement,” said Allen. “ has been a leader in their industry, and I’m excited to partner with people who share my love for well-designed technology as we continue to push transportation software forward.”

This change means Jim Vrtis will now hold the role of Chief Innovation Officer focusing on emerging technologies.

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