5 Reasons Brokers Should Become Certified at Truckstop.com’s Connected

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As a broker, your days are pretty hectic. You have to manage relationships with your customers, book loads with qualified carriers (who are becoming harder and harder to find), and you pull your hair out over the back-office work involved in managing check-calls and processing payment to your carriers. There’s got to be a better way…right? Absolutely! There is a better way, but it requires that you commit to continued education.

The question you may be asking yourself is, “Why should I spend my company’s precious time (and money) on continued education?” Ray Stata, former CEO of Analog Devices, Inc., said it best when he stated that “the rate at which organizations learn may become the only sustainable source of competitive advantage.”


Because everything except for your organization’s unique knowledge, skills, abilities, and experience can be copied. Your services can be copied. Your products can be copied. Your processes can be copied.

So, what’s left?

The answer is your people. Invest in the learning and development of your people, and you’re investing in the long-term success of your organization.

One great way to invest in continued learning is by sponsoring certifications for your company’s talent. In addition to providing individual learners with enhanced knowledge and skills training, certifications also convey competency at an organizational level. As an organization that employs certified professionals, you’re signaling to your customers that you hold your employees to the highest professional standards. This instills confidence in your customers, and lets them know that they’re in good hands.

The most beneficial type of certification program is one that provides real-world application to the learner’s job and industry. That’s why the Truckstop.com Power User Certification was developed with trucking industry best practices, trends, and applications in mind. Attendees will gain hands-on experience with broker-focused technology solutions, learn how and why they should use Truckstop.com products, and what benefits they can bring to their organization. In other words, attendees will become better business partners in their organizations.

Check out the top 5 benefits Truckstop.com Certified Power Users can look forward to in the certification course.
1. Collaborative learning.

Enjoy the benefit of learning from fellow logistics service providers during the interactive portion of the certification course. You and your group members will discuss case studies and solve problems together, giving you an opportunity to collectively tackle common challenges that brokers face. (Not to mention the opportunity to network and build business connections!)

2. Hands-on experience.

If you learn best by doing, then this certification program will especially appeal to you! In the activities portion of the program, you’ll get hands-on experience via interactive software simulations. The beauty of software simulations is that they permit a great deal of flexibility in which applications are taught during the program, and they allow the learner to practice what they’ve just learned. For instance, even if you don’t have a Load Tracking account, you’ll still have the opportunity to practice main functions, such as creating a new tracking session, automating check-calls, and automating pick-up/delivery notifications.

3. Become an expert.

Having hands-on experience with our broker products will transform you into your organization’s in-house expert on all things Truckstop.com! You’ll also gain valuable insights into best practices and trends in the trucking industry making you a stronger business partner.

4. Be indispensable.

A Truckstop.com Certification demonstrates your commitment to transportation optimization ensuring that your company is ahead of the competition.

5. Gain access to exclusive materials.

You’ll receive a robust participant guide with resources such as job aids and tips and tricks, in addition to receiving access to the Certified Power User Community, where you’ll benefit from peer-to-peer learning and Truckstop.com partner feedback on questions.

What are you waiting for?
Invest in your company’s long-term success by registering for the Truckstop.com Power User Certification Program now!

Want to hear more from Jenna? Join us at Connected 2019 for an event packed with education, insights, and networking to grow your business and make more money. 

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